Invitation to participate in a survey about Integrated Reporting


We are seeking financial services sector employees (including investment, superannuation and funds management employees) to participate in a survey examining the materiality of integrated reporting information to providers of financial capital.

The purpose of this project, funded by CPA Australia, is to gather views of report users on the importance (materiality) and usefulness of information produced via Integrated Reports.  Materiality to providers of capital has been highlighted to be of strategic importance to the Integrated Reporting agenda.

Integrated Reporting has been proposed as the way forward for reporting, which brings together the ‘material information about an organization’s strategy, governance, performance and prospects in a way that reflects the commercial, social and environmental context within which it operates’ (IIRC White Paper, 2011, p. 6).

We value your input in order to determine which aspects of integrated reporting you find useful in your decision making, and which you perceive to be important to the future success of Integrated Reporting.  We would also like to seek your views on how successful firms are currently in their Integrated Reporting practices.

Your participation is voluntary, and you can withdraw from the survey at any time. The survey should take you approximately 10 – 15 minutes to complete. As a token of our appreciation for your participation, the first 500 participants to complete the survey will receive either a $20 Coles Myer gift card, or we will donate $20 on your behalf to your choice of three charities: The Fred Hollows Foundation, The Smith Family or the Ovarian Cancer Research Foundation (OCRF).

A letter providing further explanation (Explanatory Statement) is available below. The survey will be available until 29 February 2016.

Click here to take the survey.

Alternatively copy and paste the following URL into your browser:

We thank you in advance of your participation.

Associate Professors Michaela Rankin and Wendy Stubbs
Monash University